About Us

We are Samantha & Hannah Elliott and together we are Arca!

Welcome to Arca, where our journey into the world of home aesthetics began in the spring of 2021 when Samantha, swapping accountancy for creativity in a post lockdown world, turned her passion for interiors into a reality with a small shop on the Norfolk Broads. Not a qualified interior designer, but with experience in commercial refurbishments and a newfound love for creative expression, she embarked on an adventure to fulfill a career in homeware and interiors.

After a year of navigating the challenges of starting out in retail, her vision for expanding the business became clear. This vision was shared by sister-in-law, Hannah, who, after years in the hospitality industry, also longed for a change but one where she could still continue to utilise her excellent interpersonal skills and tap into her own creativity and love for unique home objects. Over a few glasses of wine, a decision was made that they would team up and Hannah joined the business.

Together, they took a leap and expanded into a larger store, nestled in a prime city centre location in the Norwich Lanes, marking a new chapter for the business. Balancing bustling lives filled with kids, pets and husbands, Arca is more than just a business; it is a family operation driven by passion, trying to create professional lives that are fulfilling whilst growing in the interiors sector.


Together as Arca, we are committed to bringing a unique offering to our customers in Norwich and beyond. Our online store mirrors our physical store’s warmth and charm, making Arca’s carefully curated collections accessible to a wider audience.

Join us in our journey as we continue to grow, fueled by our love for what we do and the desire to bring a piece of Arca into your homes.

Samantha & Hannah xxx

Shop Now

With a range of products carefully selected from across the globe, Arca provides items suited to a range of styles to enhance any home.

Visit us in store

It looks better in store!

9 Swan Lane

Monday - Closed
Tue - Sat - 10-5
Sun - 10-4

01603 570182